Elve Oktafiyani, M.Hum., the Secretary of English Letters Department. Saefudin, M.Pd., the Head of English Letters Department and advisor, for sacrificing his precious time to guide the writer in completing my thesis. Sukron Kamil, M.Ag., the Dean of Letters and Humanities Faculty. people: I also would like to convey my deepest gratitude to the following amazing 1. If it is not for their love and their prayers, all of their children cannot arrive at this one phase of life achievement. In this occasion, the writer would like to express her gratitude to her family, especially her beloved parents, Mursyid Hidayat and Hasaroh Hidayat, who have given their care and support.
Peace and solution be upon the greatest prophet Muhammad SAW, his family, companions, and adherents. The real writer s guide whose blessings and mercies have brought the writer until this point. All praise to Allah SWT, the Lord of the world, who has authority upon all creation in the whole world. Jakarta, Siti Fauziah ivĦ ACKNOWLEDGEMENT In the name of Allah, the Beneficent, the Merciful.
It contains no material previously published and written by another person nor material which to a substantial extent has been accepted for the award of any other degree or diploma of the University or other Institute of higher learning, except where due acknowledgement has been in the text. iĥ DECLARATION I hereby declare that this submission is my own work and that, to the best my knowledge and belief. Keyword: Semiotics, Interpretants, Signs, Advertisements, Representament. From the semiotic analysis of three advertisements, the advertiser would like to convey the messages of the advertisement to the customer. The difference gives different interpretations. Based on the research it could be concluded that each advertisement had different meaning and signs. There is an interesting finding that some informants could interpret more imaginatively and creatively than the advertiser. There are some customers could not understand some messages of the advertisement. By interview with the advertiser and five customers, the writer found that not all of the customers could interpret the general messages of the advertisements perfectly. The combination of the three signs will deliver the meaning of selected object (advertisement) to the reader. In the analysis using Charles Sanders Pierce Triadic theory, the writer found that in every advertisements uses signs which consists of representament, object and interpretant. The five social backgrounds are chosen because they represent Starbucks social class customers. In process interview the writer chooses five informants from different social background: university student, reporter, travel guide, media social creative and nurse. The writer uses interview with the advertiser and five customers of Starbucks Coffee to know whether or not the messages of the advertiser are delivered. In this research icon consists of picture and colour.
The methodology used in this research is qualitative method and the writer uses semiotics approach of Charles Sanders Peirce to find out the meaning of icon and symbol from the advertisements. The writer focuses on three advertisements from GADIS magazine, June 2013-December 2014 editions. 1 A SEMIOSIS PROCESS ANALYSIS ON STARBUCKS COFFEE ADVERTISEMENTS A Thesis Submitted to Letters and Humanities Faculty In Partial Fulfillment of the Requirements for the Degree of Strata One SITI FAUZIAH NIM ENGLISH LETTERS DEPARTMENT LETTERS AND HUMANITIES FACULTY STATE ISLAMIC UNIVERSITY SYARIF HIDAYATULLAH JAKARTA 2015Ģ ABSTRACT Siti Fauziah, A Semiosis Process Analysis on Starbucks Coffee Advertisements, Thesis: English Letters Department of Letters and Humanities Faculty, UIN Syarif Hidayatullah Jakarta, This study is aimed to reveal the meaning of signs of Starbucks Coffee advertisements and to know whether the messages of the advertiser are delivered to customers.
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